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40Tude cyclists sitting in front of the sea

40tude Land's End to John O'Groats Challenge

Challenge level: 5 out of 5

When can I go?

17 June - 27 June 2022 On Sale
Duration 11 days

What does it cost?

Registration fee (payable today) Info $449

As a self funding challenge, there's no minimum sponsorship, but please donate/fundraise as much as you can for the incredible, life-saving charity 40tude Curing Colon Cancer.

Remaining amount
Total commitment Info

40tude Land's End to John O'Groats Challenge

It's time to show strength against colon cancer and cycle from Land's End to John O'Groats!

In nine epic days, our team of challengers will ride approx. 950 miles/1,528km from the foot of the UK to its head. Kicking off at the extreme southern point of Cornwall, we'll tackle a route that has awed cyclists for decades.

Prepare for epic ascents, winding roads and spectacular panoramas across miles of sparkling sea and countryside. We'll ride along rugged coastline, through rolling fields and forests, biscuit-tin towns and bustling cities. We'll experience panoramic views across both England and Wales, the majestic beauty of the Lake District and the Scottish Highlands and finally reach the extreme Northern Point at John O’Groats.

You'll have full challenge support all the way with our outdoor remote first aid trained cycling guides, mechanical support, luggage transportation and more.

The best part of this once-in-a-lifetime bike ride is that it’s all in aid of 40tude. Every penny you raise and every pedal you push will go a long way to help cure colon cancer.

About 40tude

If you're a non-smoker in the UK, male or female, colon cancer is the most likely cancer to kill you. 1 in 15 men and 1 in 18 women are at risk of developing this type of cancer. This needn’t be the case, however: colon cancer is one of the easiest cancers to treat if it is detected early. The really good news is that this cancer is also preventable in nearly all patients, through regular screening.

40tude curing colon cancer is a registered charity, which raises funds and promotes awareness of colon cancer. To date, 40tude has raised more than £1.5 million for St Mark’s Hospital in Harrow, the UK’s national bowel hospital. The funds we raise support ground-breaking research targeted at improving the early diagnosis and treatment of colon cancer.

Our purpose is to transform the detection and treatment of colon cancer. We do this in two ways:

  • We promote awareness of the need for people over 45 to be screened regularly for colon cancer
  • We raise funds to support leading-edge research programmes that will help transform the treatment of colon cancer

We achieve results through innovative partnerships with a remarkable group of participants, sponsors, donors and medical specialists.

40tude raises funds via a series of events and physical challenges. 40tude’s LEJOG Challenge will also help to raise vital awareness of colon cancer and the importance of actively getting screened regularly for this preventable type of cancer. Together, we can make a difference to the number of people affected by colon cancer, saving lives.

Want all the info you need in one pdf?
View and download the awesome challenge info pack here.

Your itinerary

Day 1
Land's End

Our adventure begins when we first meet as a group at our comfortable accommodation near Land’s End. We’ll make sure our accommodation is well connected to public transport and send you details once you register for the cycle.

We will be arranging secure bike transportation from London to our starting point (included in the challenge costs) so that you don't need to worry about travelling with your bike, but you will need to drop your bike off in advance at the arranged drop-off location in London. We'll send all participants details of this as the challenge draws closer.

You’ll have all day to make your own way to our accommodation near Land's End and in the evening, we unite for our Welcome Dinner and a briefing from our Challenge Leader. Then, we retire for a good night’s rest before we commence our cycle tomorrow.

Day 2
Land’s End – Okehampton | approx. 100 miles/160.9km (5,255ft gain)

It’s an early start for us today, as will become routine throughout the challenge. We tuck into breakfast at our accommodation and transfer to our starting point at Land’s End.

Surrounded by sparkling sea, we mount our bikes and kick off along the rugged coastline through the iconic parish of Penzance, past the biscuit-tin town of St Ives and up through lush farmland and the beautiful Bodmin Moor to our lunch stop near Bodmin.

Reenergised, it’s back on our bikes to cross the border to Devon and wind through the countryside along the western edge of the Dartmoor National Park to our accommodation in Okehampton. We finish our first epic day with a group dinner.

Day 3
Okehampton – Bath | approx. 114 miles/183.5km (3,551ft gain)

Waking to an early breakfast, we hop on our bikes and continue our journey Northeast through the rolling, patchwork fields of Devon. Passing by Exeter and skirting the Blackdown Hills, we ride into Somerset and stop for lunch near the thousand-year-old town of Taunton.

Back on our bikes, we head up through the historic streets of Bridgewater and undulate through the limestone hills of the Mendips. Prepare for lots of climbs and spectacular views of the gorges and Chew Valley lakes.

At last, we reach our accommodation in the beautiful Roman spa town of Bath on the River Avon, ready for a hearty group dinner and a great night’s rest.

Day 4
Bath – Ludlow | approx. 91 miles/146.5km (1,974ft gain)

Breakfast at our accommodation sets us up for a shorter and slightly less hilly route as we cycle out of Bath and past the fast-expanding city of Bristol. We continue north alongside the River Severn, with beautiful views of the river as we pass through Frampton on Severn, and find our lunch stop near the cathedral city of Gloucester.

From here, our route veers Northwest as we cross the river and follow the England-Wales border past Hereford. With expansive views across both England and Wales, we reach our accommodation near Ludlow, just south of the Shropshire Hills.

Another 91 miles dusted off, we settle down for dinner and rest for the night.

Day 5
Ludlow – Haydock | approx. 95 miles/152.9km (2,251ft gain)

Our End-to-End adventure treats us to outstanding natural beauty this morning, as we cycle up through the rolling farmland and forests of the Shropshire Hills to Shrewsbury and on through Whitchurch. We stop for a much-needed break at Whitchurch and refuel with lunch, before tackling the afternoon’s ride.

We zig-zag northeast through small towns and suburbs, avoiding the main roads as much as possible and eventually crossing the River Mersey to Warrington. From here, it’s a final push to our night’s accommodation in Haydock, where we enjoy our group dinner.

Day 6
Haydock – Carlisle | approx. 120 miles/193km (3,913ft gain)

Heading through the north of England today, you may need to layer up before breakfast. Then we set off on a tough, approx. 120-mile cycle to Carlisle, with lots of hills sprinkled along the way. We cycle through Wigan and the scenic Haigh Woodland Park, undulate past Adlington and Chorley and across the River Ribble to Preston.

The traffic builds as we ride through the bustling cities of Preston and Lancaster. Then we’re in for a treat as we skirt the Forest of Bowland and enter the Lake District, England’s largest National Park. Our route takes us right through the heart of the Park, through Arnside and Silverdale and past the Whitbarrow National Nature Reserve to Kendal.

Here, we tuck into lunch, before mounting our bikes to tackle more climbs. Cycling through the rest of the Lake District, we enjoy incredible vistas of ancient forest, glacial lakes and some of England’s highest mountains. We leave the Park via Haltcliff Bridge and conquer the final stretch, just under 25 miles, to our accommodation near Carlisle. Tonight, we dine and rest with the satisfaction that we’ve passed the halfway point.

Day 7
Carlisle – Edinburgh | approx. 100 miles/160.9km (5,713ft gain)

This morning, we cross the border to the bonny – and very hilly – Scotland! Leaving Carlisle after breakfast, we follow the Rivers Eden and Esk into the Land of the Brave to Langholm.

Here, we turn northwest on the A7 and follow Allan Water and the River Teviot through traditional Scottish towns and villages, including Teviothead, Branxholm, Winton Dean and Burnfoot.

Crossing numerous bridges, including an awesome suspension bridge, our views extend over winding rivers, rolling farmland and estates.

We pass through Selkirk and reach Lindean, where we leave the main road to veer east along the River Tweed. At the stunning parish of Innerleithen, we turn north and wind through the hills, encountering yet more river crossings, before re-joining the A7 for the last stretch, just under 20 miles or so.

Day 8
Edinburgh – Strathdon | approx. 113 miles/181.9km (6,345ft gain)

After breakfast, we embark on the hilliest day of the challenge, up through central Scotland. We head north out of Edinburgh over the Forth Bridge to Dunfermline, with incredible views of the North Sea. We’re now on to smaller roads, snaking up through historic towns, miles of lush fields and skirting Loch Leven on our way to Perth.

We cross the River Tay just beyond Moncreiffe Island and follow it through Scone to the River Isla, where it separates. Continuing northeast, we pass the Meikelour Estate and follow scenic country roads into the beautiful Cairngorms National Park, refuelling with a packed lunch en route.

From here, we’re in for approx. 43 miles of spectacular mountain vistas with epic climbs and smooth descents, all the way to our accommodation near Strathdon.

Day 9
Strathdon – Lairg |approx. 121 miles/194.7km (5,566ft gain)

Breakfast sets us up to cycle another breath-taking 40 miles through the Cairngorms National Park. Heading northwest, we reach the top of the Park and turn north towards Inverness, our route guiding us along quieter roads parallel to the A9.

We stop for lunch in the bewitching city of Inverness and look out for dolphins as we cross the river to Craigton. Back on our bikes, we continue in the same direction, before turning northeast in favour of more rural roads through some of the extraordinary landscapes the Highlands are famed for.

Upon reaching the Dornoch Firth, we zig zag up along the river and cross over to end the day in the postcard-perfect village of Lairg.

Day 10
Lairg – John O’Groats – Brora | approx. 96 miles/154.5km (4,742ft gain)

We rise very early to get the most out of our final day on the bikes! Pedalling north past Loch Shin, we enter the vast, untouched landscapes of the North Scottish Highlands.

We encounter numerous lochs, passing Loch Naver and riding alongside Lochs Loyal and Craggie, as we near the very top of the UK. Turning east at the quaint seaside village of Tongue, we head along the coast and enjoy awesome views of the North Sea.

We keep our eyes peeled for wildlife as we ride past Bettyhill Viewpoint, Puffin Cove, and Thurso, and then conquer our last 15 miles to John O’Groats. We find our finish line right at the water’s edge and dismount at the furthest northern point of the United Kingdom before the Orkney Islands.

Here, we soak up the amazing sense of achievement and take a few group photos. Then, we give our legs a much-needed rest on an approx. 1 hour 30 minutes coach transfer to the luxurious, recently refurbished 4-star Royal Marine Brora Hotel.

Accommodation is included on a twin-sharing basis, but we do have a limited number of double rooms available to book on a first-come-first-served basis. If you would like to reserve one of the double rooms for yourself* or to share with your travel partner, please email us as soon as possible and we can arrange this for you. 

*Single occupancy of a double room at the Brora Hotel will cost an additional £70 supplement.

You have some time to relax and freshen up with a hot shower, before we reunite to toast our success over a delicious Celebration Dinner.

Day 11
Brora – Inverness | 58-mile transfer (approx. 1 hour 30 minutes)

We milk the lie-in this morning and transfer by coach back down to Inverness after breakfast. From here, we part ways and you make your own way home.

We will be arranging secure bike transportation to London (included in the challenge costs) so that you don't need to worry about travelling with it, but you will need to make your own way to the pick-up location in London. We'll send all participants details of this as the challenge draws closer.

Inverness boasts fantastic transport connections, with its own International Airport and a train line running to Edinburgh, where you can transfer to London. You can also travel via coach, like the Megabus.

We recommend booking in advance and to check whether you can bring your bike on board. We also advise purchasing travel insurance, in case you need to cancel or amend your journey for any reason.

Alternatively, if you would like to stay another night at the Royal Marine Brora Hotel and make the most of its beautiful grounds and golfing facilities, please get in touch at least 14 weeks before the challenge and we can arrange this for you at an additional cost. Simply email us at events@dream-challenges.com or call us on 01590 646410.

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Funding options

Self Funded

Pay your registration fee and your challenge costs yourself.

$3,150

Pay the balance

  • Pay a non-refundable registration fee of £299, which is used to administer the challenge and pay deposits to suppliers.
  • Pay the challenge costs of £1,999 yourself 12 weeks before your challenge starts.
  • The challenge costs cover your food, accommodation, transfers throughout the challenge and to Inverness, bike and luggage transportation to Inverness at the end of the challenge, support vehicle, mechanical support and full challenge support, including a team of outdoor remote first-aid trained challenge guides.
  • Fundraise as much as you can for 40tude Curing Colon Cancer.
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FAQs
40tude Land's End to John O'Groats Challenge

The End to End cycle is a serious physical challenge, so we strongly recommend that you train hard for it. We'll cycle long distances and face tough climbs on every day of the challenge.

Our route is all on road, so you can expect smooth terrain throughout our adventure. We stick to quieter roads wherever possible, but there will be some main road stretches, so you need to be confident cycling in traffic.

Once you sign up, we'll send you a fantastic free training plan, which builds up over time and will set you up for success. Remember, the more you train, the more you'll enjoy the real deal!

This adventure is the perfect motivation to get fit, see some of the most spectacular parts of the UK and raise vital funds for 40Tude at a time when they need it most.

Please don't be! The majority of people will sign up on their own and our Dream Challenges are renowned for the amazing camaraderie and lifelong friendships made as our groups take on these incredible feats together.

Once you've signed up for the challenge, we'll send you a link to a private Facebook group for everyone registered for the 40tude Land's End to John O'Groats Challenge. Please feel free to use this space to swap questions, advice and updates with your fellow cyclists on your training and fundraising.

You may also want to reach out to the other participants in this group to see if there's anyone in your local area you can meet up to train and fundraise with.

Absolutely not! One of the amazing things about the challenge is that people of all ages will come together to do something very special. Everyone who is at least 18 years old by the challenge date is more than welcome to join the ride.

There will be around 25-35 participants in our group for the 40tude Land's End to John O'Groats Challenge. You'll no doubt make a bunch of awesome new friends!

Your non-refundable registration fee of £299 per person is used to administer the challenge and pay deposits to suppliers.

Your challenge costs of £1,999 cover:

  • Meals throughout the challenge, morning and afternoon snacks at our rest stops.
  • Accommodation*.
  • Mechanical support.
  • Carefully mapped out and safety-checked route from Land's End to John O'Groats, with GPX files provided to cyclists.
  • All transfers and luggage and bike transportation, including transport to Inverness at the end of the challenge.
  • Bike transportation from a secure drop-off point in London to our accommodation near Land's End on Day 1. We'll send all participants details of this as the challenge draws closer.
  • Bike transportation from Inverness to a secure drop-off point in London on Day 11. We'll send all participants details of this as the challenge draws closer.
  • A team of awesome, outdoor remote first-aid trained and COVID-19-briefed Dream Challenges staff.
  • Medical support, including a UK-registered expedition doctor.
  • Full support from the Dream Challenges office in the lead up to and during your challenge.
  • A glass of prosecco at the finish line.
  • A support vehicle for retiring participants.
  • A special celebration meal at The Royal Marine Brora on the final night.
  • Your 40tude Land's End to John O'Groats Challenge 2022 medal and lanyard.

*Accommodation is mostly included on a twin-sharing basis but we spend some nights in comfortable hostels, where you may need to share a dorm with several other participants.

On some nights, you may pay for a single supplement and have a room to yourself and we can arrange this for you on the nights where this is possible for an additional cost. Please get in touch at events@dream-challenges.com for more details at least 14 weeks before the challenge starts.

In addition to paying your registration fee (£299) and the challenge costs (£1,999) and fundraising as much as you can for 40tude, you will need to budget for:

  • Your transport to our start point near Land's End and from Inverness at the end of the challenge.
  • Your personal travel insurance.
  • Your breakfast and lunch on Day 1.
  • Personal expenses and gratuities.
  • You may also choose to pay for a single supplement and have a room to yourself wherever possible. Please get in touch for more details and we can arrange this for you.
  • At the Royal Marine Brora Hotel, you may book one of the limited double rooms for single occupancy we have available. These will have an additional cost of £70 per night and be given on a first come first served basis.
  • You may also choose to extend your stay with another night at the four-star Royal Marine Brora Hotel at the end of the challenge. If you would like to do this, please get in touch for more details and we can arrange this for you. Simply email us at events@dream-challenges.com at least 14 weeks before our challenge begins.
  • Please note that bike hire is not included, so please make sure to bring your own.

You will need to bring your own bike and we recommend a road bike for this challenge and please bring some spare inner tubes for your specific bike. There will be mechanical support, but we recommend having your bike serviced ahead of the challenge to set yourself up for success. 

A cycle helmet is essential and must be worn at all times. Cycling shorts are also recommended and everyone will need their own water bottles or a camel back-type hydration system.

Apart from that, no specialist equipment is required. We will supply you with a list of everything you will need to take before you go. 

We stay in a mix of comfortable hotels and hostels throughout this challenge and spend our final night in the luxurious, four-star Royal Marine Brora Hotel.

*Please note, accommodation is mostly included on a twin-sharing basis but we spend three nights in comfortable hostels, where you may need to share a dorm with several other participants.

If you would rather pay for a single supplement and have a room to yourself on the nights where this is possible, we can arrange this for you for an additional cost.

At the Royal Marine Brora Hotel, we have arranged for twin rooms. However, we do have a limited number of double rooms available to book on a first-come-first-served basis. If you would like to reserve one of the double rooms for yourself for an additional £70 or if you would like to share a double room with your travel partner, please get in touch with us as soon as possible and we can arrange this for you.

Simply email us at events@dream-challenges.com or phone us on 01590 646410 (Mon - Fri, 9am - 5pm).

We provide transport for participants and your bikes from our finishing point to Inverness, which is very well connected to public transport. From here, you need to make your own way home.

We will be arranging secure bike transportation to London (included in the challenge costs) so that you don't need to worry about travelling with it, but you will need to make your own way to the pick-up location in London. We'll send all participants details of this as the challenge draws closer.

Inverness has its own International Airport and a train line running to Edinburgh, where you can transfer to London. You can also travel via coach, like the Megabus.

We recommend booking in advance and to check whether you can bring your bike on board. We also advise purchasing travel insurance, in case you need to cancel or amend your journey for any reason.

 

The Dream Challenges team is here to help you achieve your challenge and we will support you all the way.

We are on hand from the minute you sign up to answer any questions that you may have about your training or the challenge itself.

Once you have registered, we will send you a realistic training plan to help you get fit for the challenge. The programme builds up gradually as the event gets closer.

During the cycle, we'll have full challenge support, including a doctor with expedition medicine training and a team of outdoor remote-first aid-trained challenge guides at all times throughout the challenge.

Yes, we'll have a UK doctor with expedition medicine training, who will be with you the whole time. We'll also have a team of outdoor remote first-aid trained challenge guides.

Our route is all on-road, so we advise that you use a road bike for this challenge.

We will tackle many steep ascents throughout the challenge, so please bare this in mind while training. 

No, your main luggage will be transported each day by our support vehicle. You will need a bag to go on your bike or a waist bag for things like your water bottle, camera, sun cream, tissues etc. Any extra items you may need during the day can be carried on the support vehicle, which you will have access to during lunch and our snack stops.

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